Google has become ubiquitous with searches for years and its business model has really helped it to become one of the most prominent online companies in the world. However, the future direction of Google is one that is hard to project. This particularly comes as shares in Google are trading at more than $500 each. This makes it one of the most valuable companies in the industry at this moment based on its general functions over time.
Paid click revenues are increasing but they are not rising as quickly as they used to be. However, one aspect of marketing that Google may consider heading towards in the near future entails the use of mobile advertising. This comes as mobile devices are being utilized more than ever before. Mobile advertising could enhance the Google brand thanks to how ubiquitous the world of online devices has become in recent time.
In addition, Google may be working a little harder to manage its growth in Europe. This especially comes not long after changes in the Irish law stating that businesses that want to operate in Ireland can no longer reduce their tax burdens by making royalty payments for certain pieces of intellectual properties.
One aspect that Google might utilize will entail the need to focus on more localization features. The potential to directly compete with Yelp and other sites that focus on direct localization features could end up being a real game-changer in terms of how the site will operate over time. This could potentially do more to enhance the way how the business is to keep on running over an extensive period of time.
Research and development costs have gone up by nearly fifty percent in recent time. The R&D cost has gotten to be a little less than $3 billion, thus creating speculation that Google is looking to either work with new features or to at least add new devices of all sorts. These include brand new editions of the Android operating system that the search engine has been backing for a very long period of time.
The potentials for Google’s future are interesting to observe thanks to the many efforts that are being used at the time. These are changes that may potentially enhance the way how the site will continue to do business in many parts of the world while also expanding upon its many features to make itself more useful to an extended number of people over time.