When it comes to local SEO, most local business owners and professional service providers are often clueless when it comes to search engine optimization (SEO). They often have a notion of what SEO seeks to achieve, but many business professionals, even those in marketing, have no idea at where to begin.
When it comes to locally-focused companies, Google local SEO can beneficial and practiced in-house with some know-how. Below are four ways that you can use to leverage local SEO to promote your business in 2016.
Make Use of Long Tail Keywords
Most local businesses are usually trying to rank for very competitive and broad terms. But since Google’s algorithm throws a lot of weight to larger directories such as Yelp or Yellow Pages, it can be really difficult to reach the top ten in some of these terms.
If you are a business owner and you want to capitalize on Google local SEO, you will need to capitalize on long tailed keywords. Try to optimize your content around keywords that are very specific. For instance, you can add your city or location to the keywords in order to narrow down your approach, start ranking quickly, and drive more targeted traffic to your website.
You should get featured on as many listings as possible if you want to promote your business far and wide. If your website is listed across major directories and online maps, it is going to give your local strategy a really huge benefit.
Even though it can be extremely tedious and time consuming to find the directories to list your website on, it will be worth the time and effort. To make the process easier, you can take advantage of free tools that allow you to scan sites and check how you are ranking locally.
To get started, scope out the Local Listings resources from Moz. Here you can see actionable insights to get listed on relevant directories, helping to promote and proliferate your business across the web, all while supporting your local SEO efforts.
Take Advantage of Mobile Optimization
Mobile optimization is very important nowadays. Not so long ago, Google released an algorithm that is mobile specific. It is aimed at impacting the ranking of websites depending on their mobile-friendly status. Local search on mobile devices can help promote your business and make it known by many people across the world.
The mobile devices have a higher lead to conversion ratio because most people are using them to access the internet nowadays. You just have to make sure that your mobile site is friendly for it to attract a lot of visitors. This may require a mobile website re-design, or potentially mobile web development services to build you a mobile-friendly website.
Use Social Media
You can leverage popular social media platforms such Google+, Facebook, Twitter and Snapchat to increase the ranking of your website on search engines. Google+ can be particularly useful in promoting your business if used correctly. It can be a very powerful weapon in your SEO arsenal. With just a few tweaks on your Google Plus profile and business page, you can build a very strong foundation for SEO success.
Some of the things you will need to do to leverage Google+ for local SEO is make sure that you have an attractive SEO title, avoid going overboard with the content you post, put your links in the Link Attachment area in order to get the benefit of a DoFollow link, and track every piece content you post on Google+.
If you are looking to grow targeted traffic that converts, local search will be a very powerful tool for your business. Whether you’re doing search engine optimization for surgeons or a local retailer, by using the above-mentioned tips, your business will start moving up the ranking. This will in turn drive more sales to your business.