Google Maps SEO: 3 Easy Wins to Help Increase Rankings

When SEO’s and Internet marketers hear about Google Maps SEO, most immediately turn to the local 3 pack listings. No doubt, the local 3 pack is the most valuable and highly-sought means of search exposure for locally-focused entities. But many professionals in the search marketing community remain stumped as to going about optimizing for these listings.

Google Maps SEO

Reserved for only three of the most relevant businesses (depending on the search query,) Google Maps SEO and 3 pack optimization has exploded as bee’s knees to increasing search visibility. In this post, we discuss which factors influence Google Maps SEO and optimize each of these areas accordingly.

Website Citation

Even if your business’s website is 100% SEO-friendly and optimized with keyword-rich content, there’s one small detail that can dramatically influence your Google Maps SEO performance. This detail is your businesses citation, and it must be properly mentioned on your site.

In the local SEO context, a citation is a term that defines the mention of business’ Name, Address, and Phone number (otherwise acronymed “NAP” by the SEO community.) Your citation must be completely accurate and cited in that exact structure (see the example below of perfectly aligned citation.)

citations for google maps seo

The citation above for Fidler on the Tooth, a top ranked dentist in Seattle, is located in the footer of the website. Because this citation is site-wide (on all pages of the website,) it can further help with SEO. Just know that any discrepancy or inaccuracies in the data and structure of you business’s citation can diminish your ranking potential.

Google My Business

When it comes to Google Maps SEO (especially the search rankings in the Google Maps interface/non 3 pack), your Google My Business (GMB) page is the most important asset next your website. This listing is a significant ranking factor in how/when Google ranks your business in both the 3 pack and ranked Google Maps results (with the latter placement being the most influenced by GMB.

As a result, it’s vital to claim, optimize, and verify your business’s GMB page accordingly. Follow some of these best practice tips on how to set-up your GMB listing in SEO-friendly fashion.

  • First, search your business name and location to see if you already have a GMB page. If you do, you’ll want to claim it. If you don’t, establish a new GMB page.
  • Next, populate your GMB page so that it’s 100% complete. This includes the minute details, like hours of operation, about summary, tagline, email, contact information, etc.
  • Choose the most relevant categories for your business and make the primary category the most relevant (or aligned with your SEO keyword targets.)
  • Define the areas in your business services (such as the names of nearby cities or towns that you serve, or a specific radius from your business’s address.)
  • Include a link on your business’s website to your GMB page (ideally in the header, footer, or other site-side placement.)
  • Lastly, make sure to verify your GMB listing (via phone verification or postcard submission.)

By taking care of these essential GMB elements, you can greatly boost your businesses potential to rank in both the 3 pack and Google Maps search results.

Business Reviews

Customer reviews on your GMB page are subtle yet addressable Google Maps ranking factor. Although less impactful compared citations and GMB optimization, reviews can give some businesses a big edge, especially in competitive search markets.

For example, this dentist in Minnesota is dominating the competition with 100 customer reviews on his GMB page.

dentists google maps marketing

But how does a local dentist in a small Minnesota town earn so many 5-star patient reviews? It’s not by chance. This practice has established a creative review generation strategy that all local businesses can adopt.

Below is image of this dentist’s “Reviews” page in which he and his staff incentivize patients to visit and leave positive reviews on the practice’s GMB page, as well as other business listings. In addition to Google Maps SEO, acquiring favorable reviews also improves the company’s reputation (which can be a huge conversion rate booster for a dentist.)

While there is more to Google Maps SEO then what you see here, these three tips will greatly help your business increase its ability to rank in both the 3 pack and the Google Maps search results.

5 Local SEO Tips for Cosmetic Surgeons

seo for cosmetic surgeons

In its very essence, SEO aims at improving a cosmetic surgeon’s search engine rankings. There is intense competition in SEO for those in the medical profession, especially for cosmetic surgeons. For this reason, it is imperative that cosmetic surgeons market themselves as leaders, so as to ensure that patients choose their surgery practice rather than that of competitors.

This demand a cohesive SEO strategy which leverages the right resources and channels. This goes beyond just tweaking the code of a surgeon’s website and content to boost their rank in search engines. Here are 5 local SEO tips that can help cosmetic surgeons generate greater rankings in Google.

SEO Copywriting & On-Page SEO

The basis of a good SEO strategy for cosmetic surgeons is to ensure that the website has the relevant keywords in all the appropriate places. This usually calls for creative and premium SEO copywriting, complemented by the technical abilities of a web developer who is SEO-friendly.

The surgeon’s website needs to continually generate new content that reaches to the target patients, using relevant keywords. In addition to this, the technical aspects of on-page SEO should be adequately addressed. This ensures that the website is optimized for search engine indexing and crawling. Examples of issues to streamline include ensuring the site has no broken links, head tags are used properly, headings are included, there are no HTML errors and the site has integrated sitemaps, schema markups and various webmaster tools.

Off-Page SEO: Citations & Link Generation

Since the majority of cosmetic surgeon SEO strategies focus on a local area, it is crucial to undertake a citation audit. A citation is where the name, address and telephone number of the surgery practice is mentioned in an external source other than its website.

Building Citations for Cosmetic Surgeon SEO

Directory listings are the most popular examples of such external sources. Google then crawls the citation and crosschecks the information against the information on the website of the surgery practice. If this information compares accurately and is correctly aligned, Google will attach greater credibility and trust to the surgery practice.

A high number of accurate mentions boosts the ranking potential of the surgery practice in Google local search-also called the 3-pack associated with the Google map. Therefore, generating accurate and consistent citations (mentions) will help to maximize the Google local search ranking potential and is a powerful component of an effective surgeon SEO strategy.

Building Links for Cosmetic Surgeon SEO

Link generation is another critical element of off-page SEO for a cosmetic surgeon. Essentially, links from an external source are considered to be a vote of authority and credibility by search engines, and this helps to determine the rankings. Generating links which originate from quality, authoritative and relevant sources will eventually lead to top rankings by search engines.

Leveraging Other SEO Assets & Engaging Patients

Apart from the surgeon’s website, there are various SEO tips and tools that a surgeon can use and optimize. Examples include blogging using WordPress or Blogger or having a presence on platforms such as Pinterest. These are excellent opportunities of generating links and enhancing search engine authority.

A surgeon can also engage both existing and potential patients using creative web presence optimization strategies. Such engagement should preferably focus on specific outcomes and goals, for instance making users interact with content on the site, generating reviews or increasing website traffic.

Pay Per Click Advertising

Using Pay Per Click (or PPC) advertising for helps to ensure that a surgeon’s is website is listed on Google’s first page. Using a simplified bidding model, the money that advertisers bid on particular keywords determines how high their ads are placed. This is an instant way of getting high Google search exposure and magnifying search visibility for any surgeon’s SEO campaign. This entails mastering and optimizing Google AdWords and Analytics.

Social Media Marketing

Many surgeons are not convinced about the value and return of social media marketing. Social media is a strong supplement for SEO and branding. Many indicators show that active presence on social media contributes to higher SEO ranking potential. Social signals, for instance Facebook Likes or Tweets are ranking aspects earned through building a solid media following and sharing good content.