In its very essence, SEO aims at improving a cosmetic surgeon’s search engine rankings. There is intense competition in SEO for those in the medical profession, especially for cosmetic surgeons. For this reason, it is imperative that cosmetic surgeons market themselves as leaders, so as to ensure that patients choose their surgery practice rather than that of competitors.
This demand a cohesive SEO strategy which leverages the right resources and channels. This goes beyond just tweaking the code of a surgeon’s website and content to boost their rank in search engines. Here are 5 local SEO tips that can help cosmetic surgeons generate greater rankings in Google.
SEO Copywriting & On-Page SEO
The basis of a good SEO strategy for cosmetic surgeons is to ensure that the website has the relevant keywords in all the appropriate places. This usually calls for creative and premium SEO copywriting, complemented by the technical abilities of a web developer who is SEO-friendly.
The surgeon’s website needs to continually generate new content that reaches to the target patients, using relevant keywords. In addition to this, the technical aspects of on-page SEO should be adequately addressed. This ensures that the website is optimized for search engine indexing and crawling. Examples of issues to streamline include ensuring the site has no broken links, head tags are used properly, headings are included, there are no HTML errors and the site has integrated sitemaps, schema markups and various webmaster tools.
Off-Page SEO: Citations & Link Generation
Since the majority of cosmetic surgeon SEO strategies focus on a local area, it is crucial to undertake a citation audit. A citation is where the name, address and telephone number of the surgery practice is mentioned in an external source other than its website.
Building Citations for Cosmetic Surgeon SEO
Directory listings are the most popular examples of such external sources. Google then crawls the citation and crosschecks the information against the information on the website of the surgery practice. If this information compares accurately and is correctly aligned, Google will attach greater credibility and trust to the surgery practice.
A high number of accurate mentions boosts the ranking potential of the surgery practice in Google local search-also called the 3-pack associated with the Google map. Therefore, generating accurate and consistent citations (mentions) will help to maximize the Google local search ranking potential and is a powerful component of an effective surgeon SEO strategy.
Building Links for Cosmetic Surgeon SEO
Link generation is another critical element of off-page SEO for a cosmetic surgeon. Essentially, links from an external source are considered to be a vote of authority and credibility by search engines, and this helps to determine the rankings. Generating links which originate from quality, authoritative and relevant sources will eventually lead to top rankings by search engines.
Leveraging Other SEO Assets & Engaging Patients
Apart from the surgeon’s website, there are various SEO tips and tools that a surgeon can use and optimize. Examples include blogging using WordPress or Blogger or having a presence on platforms such as Pinterest. These are excellent opportunities of generating links and enhancing search engine authority.
A surgeon can also engage both existing and potential patients using creative web presence optimization strategies. Such engagement should preferably focus on specific outcomes and goals, for instance making users interact with content on the site, generating reviews or increasing website traffic.
Pay Per Click Advertising
Using Pay Per Click (or PPC) advertising for helps to ensure that a surgeon’s is website is listed on Google’s first page. Using a simplified bidding model, the money that advertisers bid on particular keywords determines how high their ads are placed. This is an instant way of getting high Google search exposure and magnifying search visibility for any surgeon’s SEO campaign. This entails mastering and optimizing Google AdWords and Analytics.
Social Media Marketing
Many surgeons are not convinced about the value and return of social media marketing. Social media is a strong supplement for SEO and branding. Many indicators show that active presence on social media contributes to higher SEO ranking potential. Social signals, for instance Facebook Likes or Tweets are ranking aspects earned through building a solid media following and sharing good content.